WHY CORPORATIONS NEED TO BECOME SPONSORS.
In a fast-paced world with lots of marketing clutter, the perfect match of brands and influencers create a visibility and profit win/win/win.
Win for the Sponsor, Win for the Influencer and a Win for the audience.
Corporate brands and top influencers (whether it be business leaders, social media influencers or celebs) need each other—this is a simple fact in business. The mutually beneficial relationships forged between the two are some of the most important drivers of greater success for all parties involved. In fact, Influencer Marketing is the most overlooked, powerful strategy available today.
When a perfect match is made, the results are exponential. Brand + Influencer alignment create more visibility and revenue in the marketplace for you. Clients often report effective Influencer Marketing strategies as the SINGLE most important strategy they use.
Due to commercial avoiding technology and the massive amounts of information being made available online, traditional advertising and marketing is no longer as effective for corporations.
Because people want to fast forward through the commercials. And with all the digital advertising while they are surfing the web or scrolling through their favourite social media platform, it’s become a habit for them to ignore those messages as well.
So as a big company you are left looking for ways to get in front of potential consumers in a way that can break through the noise in the marketplace.
That’s where influencers come in, you as a corporation can pay them to have access to their audiences that know, like and trusts them and is to them for advice, and is buying from them!
A recent study revealed that 87% of consumers take action because of trusted recommendations and 96% of consumers trust an influencer over an advertisement or traditional celebrity endorsement.
Partnering with influencers makes your job as a corporation easier, it helps you sell more of your products and services and gets your message out into the world in unique and exciting ways that frankly you cannot accomplish in-house.
In 2022, 73% of corporate advertising and marketing executives utilized sponsorship marketing, 92% of whom found it to be effective.
In 2024 it shows no signs of slowing down, with 59% of advertisers and marketers planning to increase their sponsorship marketing budget, compared to 4% who plan to decrease it.
Hopefully at this point you need no further convincing that you are leaving money on the table as a corporation if you are not making time to tap into the power and leverage of sponsorship marketing.
HOW WE CAN WORK TOGETHER.
For corporate brands we take a different approach to your marketing strategy for traditional event sponsorship and introduce you to our comprehensive, amplified and sponsorship marketing Strategies.
When sponsorships lack proper strategy, they result in time and money wasted and potential minimized. Rather than celebrating the value that sponsorship can bring, poorly conceived sponsorships breed finger-pointing for the sponsorship's failure. Often, the sponsorship tool is blamed rather than the failure to use it appropriately. This hurts everyone in marketing.
Our Sponsorship marketing strategy helps Sponsors use sponsorships more effectively. Book a call to chat with us below.
Sponsorship can be the most effective tool in a marketer's toolbox.
Especially at a time when marketing channels are cluttered with the tweet of the day or the newest funny Tiktok video.
In outstanding marketing, the "front door" of the creative process is strategy, and the "next door" is implementation. Many times, marketers will bypass the front door and jump right into implementation. I see the same thing happen in sponsorship. As a result, tactics without strategy fall flat and fail to produce desired results.
Today, there are over $74 billion of sponsorship in play globally. By any economic definition, this makes sponsorship an area worthy of attention.
Sponsorship works because of association value between to parties. Sponsorship is truly a relationship in that there is mutual benefit and interaction that makes the relationship work.
Great sponsorship strategy is not the same as great advertising strategy. It is also not experiential marketing. This ensures that when it comes time to measure the effeteness of sponsorship strategy. experiential marketing metrics are not exclusively used.